Marketplace review policies are strict, and the FTC's rules got stricter. Pick a topic on the left below — every rule gets a plain-language guide on its own page.
The policies behind the 2026 enforcement wave — written for sellers, not lawyers.
US federal rules on incentivized reviews apply to any review shown to US consumers — whichever platform it's on.
The two practices sellers get wrong most often — with compliant alternatives that perform just as well.
Claim pages never branch on star rating. A 1-star customer sees the same review step as a 5-star customer.
Promotion templates say "share your honest feedback" — title, subtitle and CTA suggestions are pre-screened against marketplace wording rules.
Unhappy customers can reach your support team to fix their problem — they keep the same option to post their review.
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