Safe vs. enforcement-triggering
✓Safe to print
- "Scan to register your warranty"
- "We'd love your honest feedback"
- A single QR code to your claim page
- Support contact details
- Your brand name and logo (not Amazon's)
✗Triggers enforcement
- "Free gift for a 5-star review"
- "Leave a review to claim your reward"
- Star imagery next to the review ask
- "Contact us before leaving negative feedback"
- Amazon logos or smile trade dress
The one-sentence test
If the insert makes the reward feel conditional on reviewing — by wording, imagery or layout — it fails. ReviewBuddie's insert templates are pre-worded to pass, and campaign copy is screened before publishing.
2026 enforcement note
Amazon now scans insert imagery surfacing in review photos and returns processing — a non-compliant card is discoverable even if no customer reports it. Audit what's in boxes already shipped, not just your next print run.