Minutes, not days
Service reviews are won at the counter. A customer who just paid is at peak satisfaction; by that evening, response rates drop 5–10x. The whole playbook is about capturing the moment.
The playbook
- Counter standee or invoice QR: "Scan for ₹100 off your next visit."
- The one-line script — staff mention it while payment processes. This is the multiplier: standee alone ~2% scan rate, standee + script 15–20%.
- Route to Google: the claim ends at your Google Business review page — same link for every customer; unhappy ones also get the manager's contact.
Proof
The Mumbai salon story: 3–4 → 19 Google reviews/month in 60 days, with 31% of coupon claimants rebooking within 45 days.
Full guide: Getting reviews for service businesses.