The natural funnel
Electronics is the one category where customers seek out the insert — they want the warranty. That's why electronics campaigns post the highest scan rates in ReviewBuddie (4–6%) and why the review ask converts so well: it arrives right after the customer got something they wanted.
The playbook
- Warranty-registration insert: "Scan to activate your 12-month warranty" — registration is the claim.
- Extended-warranty upsell (+6 months) as the promotion on hero SKUs needing rank movement.
- Support routing for DOA/setup issues — catching a defective-unit complaint at the claim stage prevents a 1-star review and creates a service story instead.
Proof
The 15x case study: 4 → 60+ reviews/month in 90 days with warranty inserts + ₹150 cashback on two hero SKUs.