The catalog problem
Fifty SKUs can't each get a bespoke campaign. The home & kitchen playbook is built on bulk setup: one promotion template, per-product QR codes generated in batch, and a shared insert design with a swappable product panel.
The playbook
- Care-guide insert: "Scan for care instructions & 10% off your next order" — the care guide is genuinely useful, which lifts scans on products where warranty framing feels heavy.
- Per-product QR codes so each scan lands on the right claim page and routes to the right listing's review page.
- Coupon promotion shared across the catalog — one template, one approval, every SKU covered.
Prioritize by leverage
Reviews move rank most on SKUs sitting between position 8 and 25 for their head keyword. Run richer promotions (cashback) on those; the care-guide + coupon baseline covers the rest of the catalog.