What actually changed
The policy text is largely the same as 2024 — what changed is enforcement. Amazon's 2026 sweeps use image recognition on inserts photographed in review images and returns processing, so a non-compliant card in the box is now discoverable even if no customer reports it.
The enforcement priorities
- Insert wording tying any reward to a review — the largest category of 2026 suspensions.
- Star imagery next to a review ask, even without explicit "5-star" text.
- Off-platform funnels that branch — showing the Amazon review link only to happy customers.
The 2026 wording checklist
- ✓ "Scan to register your warranty" / "We'd love your honest feedback"
- ✗ "Free gift for a review" — in any phrasing, any language
- ✗ Star graphics, smiley-to-frowny scales near the review ask
- ✗ "Contact us before leaving negative feedback"
Full plain-language guide: Amazon review policy, explained and insert card rules.