Two different ranking economies
On Amazon India, review velocity compounds: recent reviews lift rank, rank lifts sessions, sessions lift organic reviews. On Flipkart, absolute review count and rating weigh more heavily than recency — a listing with 2,000 legacy reviews is harder to displace, but also slower to lose position.
Where a new review is worth more
- Under ~50 reviews: both platforms reward every review heavily — split traffic by revenue share.
- Amazon listing stuck on page 2: concentrate 100% there for a quarter; velocity is the lever Amazon responds to fastest.
- Flipkart rating below 4.0: concentrate on Flipkart — its rating display thresholds (4.0, 4.2) move conversion more than rank does.
How to split in practice
ReviewBuddie campaigns set the review destination per campaign, so run separate QR codes in Amazon-fulfilled and Flipkart-fulfilled packaging — each order's funnel routes to the marketplace it came from. Routing Amazon buyers to Flipkart (or vice versa) fails verification and wastes the click.