Why inserts still win
Email review requests average 1–2% response. A well-designed package insert reaches 100% of buyers at the exact moment they're happiest — unboxing — and top performers see 4%+ scan rates that convert to reviews at 40–60%.
The five elements of an insert that gets scanned
- One QR code, one job. Inserts with a single QR outperform multi-link cards by 3x. Every extra element competes with the scan.
- An offer stated in six words or fewer. "Register your 12-month warranty" beats a paragraph of benefits.
- Warranty or care framing. Customers scan for something they already want — cover, care instructions, setup help — not for "leave us a review."
- Brand colors, no marketplace logos. Marketplace trademarks on inserts are a policy violation. Your brand builds the direct relationship anyway.
- Compliant wording. No star imagery, no "5-star", no reward conditioned on a review. See the insert card rules.
Placement inside the box
The most common mistake: inserts taped under the product or slipped into a manual sleeve. The card should be the first thing visible on opening — face-up, on top of the product, printed on stock heavy enough that it doesn't read as packing waste (300gsm+).
Testing your insert
ReviewBuddie's insert designer generates a unique QR per campaign, so you can A/B two insert designs across production batches and compare scan rates in the funnel report. Change one variable per batch — offer, headline, or card size.