The four stages
- Scan — customer scans the QR on your insert or invoice.
- Claim — they enter order details to claim the promotion (warranty, coupon, cashback).
- Ask — after the claim, they're neutrally invited to share their honest experience.
- Review — they land on your marketplace listing's review page.
Benchmark drop-off
Across ReviewBuddie campaigns, healthy funnels look like: 100 scans → 70–80 claims started → 55–65 claims completed → 30–40 reviews posted. If any stage loses more than 40%, that stage is broken — not the funnel.
Fixing each stage
- Low scans: insert placement or offer problem — see the insert playbook.
- Claims abandoned: too many form fields. Order ID + email is enough; every extra field costs ~8%.
- Claim done, no review: the ask screen buries the link or reads like an afterthought. One screen, one button, neutral copy.
Keep it compliant
The reward attaches to the claim, never the review, and every customer sees the same flow regardless of sentiment. That single principle keeps the funnel safe on Amazon, Flipkart and under FTC rules — details in the compliant incentives guide.